Publisher Electronic Arts has made a total of $1.5 billion in revenue with microtransactions across all platforms.
EA CFO Blake Jorgensen recently spoke to gameindustry.biz about how successful microtransactions have been for the company.
“We’ve been a leader in driving digital extra content for games, which really drives the profitability of this business.”
“The extra content business is a billion-three [$1.3 billion] a year. Half of that is roughly our Ultimate Team business.”
The Ultimate Team…
Ultimate Team makes EA $650 million a year
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