Abarth is a brand you have probably never heard of. Fair enough — we buy so few it doesn’t rate a mention by name in the monthly sales results from industry statistician VFACTS.
It was founded in 1949 by Carlo Abarth in Bologna up the road from Alfa, Ferrari and Maserati. In 1971 Fiat took over and it’s now Fiat’s performance brand, as are AMG in the Benz empire and M in BMW world.
The local Abarth range, based on hotted-up Fiat 500s, is about to get a new entry level model which should put it on the radar of a few more buyers than the handful it attracts now.
The…
2016 Abarth 500 and 124 Spider detailed
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