Chrysler enlists a deadpan comedian to pitch Pacifica to new audience

Chrysler is turning to a comedian, but more importantly, a dad, to pitch the 2017 Pacifica.

Jim Gaffigan, known for his deadpan, stand-up comedy, is the focus of the “Dad Brand” marketing aimed at fathers everywhere.

“The objective of our campaign is to challenge the conventional category stereotypes and appeal to a new generation of minivan buyers, including younger families,” Olivier Francois, FCA’s chief marketing officer, said in a statement. “To do that, authenticity is key, with real-life language and an endorser, Jim…

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Chrysler enlists a deadpan comedian to pitch Pacifica to new audience