About a year ago, London design studio Map picked up a job from Honda. The brief called for a design for a self-driving Honda car that could, in some not-so-distant future, take passengers around the world. But the circumstances of the commission were unusual, for two reasons: (1) Map is a small firm that typically works with upstart entrepreneurs, and (2) Honda didn’t even want anything tangible or buyable from Map. The automaker wanted beautiful ideas—a concept that gazed dreamily into the future of transportation.
“Honda. Great Journey” is the result of…
Honda’s Got a Whimsical Vision for the Self-Driving Future
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