Just as customers walk away from a $50,000 car deal because the cupholder is too small, in-flight Wi-Fi may play a disproportionately pivotal part in flyers’ decision-making.
A Honeywell survey from 2014 suggested that two-thirds of passengers choose their airlines and routes based on the availability of Wi-Fi on planes, and almost a quarter of respondents indicated they had paid more for a flight to ensure they had Wi-Fi on board. Simply put, Wi-Fi is a huge competitive advantage, and some might argue it’s even more vital to travelers than food, drink, and…
Inside Gogo’s airborne lab for testing in-flight Wi-Fi
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