Monday, April 11, 2016

Peugeot Citroen will begin its American campaign by taking on Uber & Zipcar


Peugeot 308 R Hybrid concept, 2015 Shanghai Auto Show

Peugeot 308 R Hybrid concept, 2015 Shanghai Auto Show


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Last month, we heard that French auto group PSA Peugeot Citroen was planning a return to the U.S. What we hadn’t heard at the time was exactly how the company planned to take on such a well-established auto market after a decades-long absence.


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Now, we know. And the plan…well, it’s interesting, to say the least.


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The plan was unveiled yesterday by PSA Peugeot Citroen CEO Carlos Tavares during a meeting held…



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Peugeot Citroen will begin its American campaign by taking on Uber & Zipcar

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